Exploring the choice between in-store and online shopping

Paper to be presented at the 23rd EIRASS conference on Recent Advances in Retailing and Service Strategies, Edinburgh, July 2016. More
The paper aims at explaining the choice between online and in-store shopping, applying an integrated choice and latent variable modeling approach. An increased acceptance level of online shopping implies a higher cost sensitivity, which can be explained by the expanded choice set when considering both alternatives as possible shopping channels.